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Staff Bios

Billy Williams, President
Billy Williams, President
Billy has worked in the fuel injection industry for over twenty years. Starting first in Mobile, AL with Test Calibration and then moving to Memphis to manage the fuel shop operations at Mid-South Power Distributors, Billy had learned the valuable lessons that would help him start his own business.

Starting first in his home, Billy began doing simple manufacturing work for a parts distribution company, quickly moving his operation to a small office unit in Bartlett, TN. After several months more production contracts forced DCP to expand their operation to a 4,000 sqft. facility nearby. By 2006 DCP had nine full time employees and had exceeded a million dollars in sales annually. When the production contracts begin too slow up, Billy turned his eyes to the internet as a means of growing his business.

 This proved to be a business altering venture, as DCP became one of the industry leaders in online based web sales. Innovations such as IM tech support and the use of online auctions sites such as Ebay Inc. were just a few that DCP was involved in early on.

IG: bwilliams6955
Ext: 107

Zach Williams, Head of Marketing

Zach Williams, Head of Marketing
Zach start his career with DCP bead blasting DB2 pumps in a shed behind his father's house. Since then, he has worked as a life guard at Kia Kima Scout Reservation, and as an Educator for the Tennessee Shakespeare Company.

Zach enjoys being outdoors, painting, and live music.

His favorite movies are "Dead Poets Society", "O, Brother, Where Art Thou?", and "Anchorman"

Ig: @dcpzach

Tori Williams, Chief Financial Officer
Tori grew up around horses, big trucks, and a lot of diesel pumps. Her family’s business is just ten years younger than she is, and DCP has been the backdrop of most of her young adult life. 

After graduating from the University of Tennessee in Knoxville (Go Vols!), Tori began her official career at Diesel Care and Performance as the Human Resources Director in 2016. As a senior manager, Tori has redeveloped employee management and internal work processes to make our company work better in this millennial age. In 2018, Tori was promoted to Chief Financial Officer. As an executive of the company, Tori looks forward to the exciting and demanding developments in the diesel industry. 




Lauren Goff, Sales Manager

Lauren is a seasoned veteran saleswoman at Diesel Care and Performance. For over six years Lauren has served customers with care and grace. She is willing to provide the best experience and service to all of our customers, and is standing by to answer and administrate all your diesel questions and needs. When Lauren is not hard at work, she enjoys spending time with her 2 children, swimming, hiking or binge watching her favorite tv shows.

Give her a call, and let's get your beloved machine what it needs today!

IG: dieselcarelauren
Ext: 105